Role
Asset Management and Update
As a member of the in-house creative team, my role involved managing and updating existing assets to align with the new templates provided by AKQA. This included a variety of materials such as merchandise, ebooks, and infographics. I ensured that all these materials reflected the new brand elements and maintained consistency across the board.
Extension and Refresh of Digital Assets
After the initial rebranding phase, my role expanded to include extending and refreshing digital assets. This involved keeping digital platforms up-to-date with the latest brand elements, ensuring that website banners, social media graphics, and other digital materials remained consistent with the rebranding efforts. Additionally, I was responsible for refreshing these assets periodically to keep the brand image dynamic and engaging.
Quality Control and Brand Compliance
As a member of the in-house creative team, I was responsible for maintaining quality control and ensuring brand compliance across all assets produced. This involved meticulous attention to detail, adherence to brand guidelines, and consistency in design elements to uphold the integrity of the Webex brand.
