Webex.com
Official website for Webex, a leading platform for secure video conferencing and collaboration.
Year
2021
Client
Webex
Digital + CX Strategy
Experience Design
Visual Design + System
Accessibility + SEO
Engineering + Prototyping
Performance Optim
Credits: BASIC®, Koray Ekremoglu, Irene Huang, Josh Gilick, Maria Janosko, Mikhail Williams, Webex Creative Studio
Challenge
With video conferencing the new norm, competitors dominating the territory were missing a vital component that so many users required—integrated privacy and security. By quickly realizing this as a differentiator for Webex, we were able to build their story around user journeys for modern workers and launch their integral software for hybrid models at this time.
Approach
The team rallied around new approaches to creating a digital experience that not only introduced the brand’s vision of hybrid collaboration, but brought its disparate array of business properties together under one cohesive experience. All with unique user journey’s at the forefront. Through cross-functional collaboration with our client, we were able to delegate responsibilities and make decisions at each step of the project, supporting our abilities and creating the most authentic work for the brand’s future.
